2006-2007 Research Report on China Mobile Value-added Service Development Trend and Market Opportunities.

   Mar. 2007

List Price:$2500
Key words: China,Mobile Value-added,Market,Service
Abstract:

Contents

 

Research Background and Related Definitions

1、  Research Background   

1.1   Research Purpose  

1.2   Research Content

1.3   Research Scope    

1.4   Research Method  

2、  Related Definitions 

Report Conclusion and Major Viewpoints    

Suggestions of CCW Research    

Chapter One Brief Introduction of Mobile Value-added Businesses

1、  Definition and Characteristics      

1.1   Definition of Mobile Value-added Businesses

1.2   Characteristics of Mobile Value-added Businesses

2、Development of Supporting Technology for Mobile Value-added Businesses

2.1   1^st-generation Mobile Communications System (1G)  

2.2   2^nd-generation of Mobile Communications System (2G)     

2.3   2.5-generation of Mobile Communications System (2.5G)  

2.4   3^rd-generation of Mobile Communications System (3G)

2.5   4^th-generation of Mobile Communications System (4G)

3、  Industrial Chain of Mobile Value-added Businesses

3.1   Industrial Chain Structure

3.2   Functions of Each Link on the Industrial Chain

4、  Application Classification of Mobile Value-added Businesses

4.1   Communications Business

4.2   Entertainment Business 

4.3   Information Business

4.4   Network Business

Chapter Two Current Development of Overseas Mobile Value-added Businesses

1、  Current Development of Mobile Value-added Businesses in Major Countries

1.1   South Korea

1.2   Japan

1.3   Europe

1.4   US

2、  Successful Development Experience of Overseas Mobile Value-added Businesses

2.1   Ongoing Innovation on Application Service Products

2.2   Customer Segmentation-Based Accurate Marketing

2.3   Close Cooperation between Industrial Chains

2.4   Emphasis on End Links 

Chapter Three Current Development of China’s Mobile Value-added Businesses

1、  Current Development of China’s Mobile Communications Industry

2、  Current Development of China’s Market of Mobile Value-added Businesses

2.1   Industrial Development Stage

2.2   Industrial Scale Model

2.3   Development of Mobile Carriers

2.4   Development of Mobile System Equipment Manufacturers 

2.5   Development of Mobile Terminal Equipment Manufacturers

2.6   Development of SP

Chapter Four Current Development & Prediction of Key Markets of Mobile Value-added Businesses

1、  CRBT

1.1   Market Scale and Prediction 

1.2   Main Characteristics

2、  MMS Message

2.1   Market Scale and Prediction

2.2   Main Characteristics

3、  Mobile Phone WAP Business 

3.1   Market Scale and Prediction

3.2   Main Characteristics

4、  Mobile Phone TV Business

4.1   Market Scale and Prediction

4.2   Main Characteristics

5、  Mobile Phone Games

5.1   Market Scale and Prediction

5.2   Main Characteristics

6、  Mobile Business

6.1   Market Scale and Prediction

6.2   Main Characteristics

Chapter Five Development Tendency of China’s Mobile Value-added Businesses

1、  Emerging Tendency of Industrial Integration      

2、  Growing Independence of MSP

3、  More Obvious Layers of Industrial Chain and Ecological Chain

4、  Changing Composition of Subscribers

5、  Accelerated Changes of MSP

Chapter Six Market Opportunities for China’s Mobile Value-added Service Industry and Development Suggestions

1、  Market Opportunities for China’s Mobile Value-added Service Industry

1.1   Carriers’ Market Opportunities

1.2   Market Opportunities for Equipment Manufacturers

1.3   Market Opportunities for Terminal Equipment Manufacturers

1.4   Market Opportunities for SP

2、  Suggestions of CCW Research

2.1   Development Suggestions to Carriers

2.2   Development Suggestions to Equipment Manufacturers

2.3   Development Suggestions to Terminal Equipment Manufacturers

2.4   Development Suggestions to SP

 

1. 2006-2007 Research Report on China Mobile TV Service Development Trend and Market Opportunities.  Mar. 2007
2. 2006-2007 Research Report on China Mobile Game Service Development Trend and Market Opportunities.  Mar. 2007
3. 2006-2007 Research Report on China Mobile Chatting Service Development Trend and Market Opportunities.  Mar. 2007
4. 2006-2007 Research Report on China CRBT Development Trend and Market Opportunities  Mar. 2007
5. 2006-2007 Research Report on China MMS Development Trend and Market Opportunities  Mar. 2007
6. 2006-2007 Research Report on China Value-added Service Providers' Development Trend and Market Opportunities.  Mar. 2007